Advertising should be submitted camera ready by the following dates:
•Spring issue, March 15
•Fall issue, August 15
For a planned or repeat advertisement more time can be given.
Black and White
One piece offset negatives needed, 150 line screen, (RR/ED), proof required.
One piece complete (RR/ED negatives). 150 or 175 line screen. Match print or equivalent proof. Maximum 280 density.
Send all fonts, graphics and layout files used to create File. Proof required. TIFF, EPS and JPEG file formats accepted. PDF format preferred.
For non-camera-ready ads, typesetting and artwork will be charged at trade rates.
The publisher may add the word "advertisement" to any advertisement which creates an impression that it is editorial matter.
Advertisers are protected from any rate change for the contract term. Frequency rates are adjusted depending on contract fulfillment.
All copy subject to approval by the publisher. No Charge for Bleed. No Agency Commission.
1/8 page: 3-3/8 x 2 inches
1/4 page: 3-3/8 x 4-3/8 inches
1/2 page vertical: 3-3/8 x 9 inches
1/2 page horizontal: 7 x 4-3/8 inches
Full page non-bleed: 7 x 9 inches
Full page bleed:8-3/4 x 11-3/4 inches
Publication trim size:8-1/2 x 11 inches
|1/8 page or card b&w||$100||$85||$75|
|1/4 page b&w||$175||$160||$130|
|1/4 page color||$275||$260||$230|
|1/2 page b&w||$275||$250||$200|
|1/2 page color||$425||$410||$380|
|full page b&w||$400||$375||$325|
|full page color||$600||$575||$525|
|full page inside front cover color||$700||$650||$600|
|full page inside back cover color||$700||$650||$600|
|full page back cover color||$750||$675||$650|
*'til forbid is run until canceled by the advertiser with a minimum of four issues.